Phil simons too big to ignore the business case for big data should inspire executives to roll up your sleeves to understand the potentially enormous business opportunity to mine valuable gems from your most precious resource your customer market and operational data. Big data is here to say even if most people refuse to acknowledge its existence the author gives some examples regarding the way big data is being used to drive companies growth and he even presents examples of how its being used by the government. In too big to ignore simon delves into the world of big data and makes the business case for capturing structuring analyzing and visualizing the immense amount of information accessible to businesses. Too big to ignore explains why big data is a big deal simon provides commonsense jargon free advice for people and organizations looking to understand and leverage big data simon provides commonsense jargon free advice for people and organizations looking to understand and leverage big data. Rife with case studies examples analysis and quotes from real world big data practitioners the book is required reading for chief executives company owners industry leaders and business professionals
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