This one flexible product development building agility for changing markets is a book that describes a successful future of product development and project management the flexibility concept preston describes is essential to managing products and projects in the future. Flexible product development building agility for changing markets flexible product development is a new book written by preston smith aimed at restoring the flexibility needed to innovate in new product development. Flexible product development is a hands on resource thatprovides the tools and strategies needed to restore flexibility toany organization and remove the obstacles that stand in the way ofresponsive new product development building agility for changing markets chapter 2 customers and product requirements engineering example experience . Get this from a library flexible product development building agility for changing markets preston g smith in this landmark book preston smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased
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